Dress deja vu popular frocks from past designer collaborations

Dress deja vu

Target's designer collaborations have proved a major hit with frugal fashionistas over the past five years, with must-have designs selling out in hours.
Now the budget retailer is marking the anniversary of its GO International collections by re-releasing 34 of the most popular dresses from the past 17 limited-edition lines.

Dress deja vu

They include cut-price creations from top designers including Rodarte, Zac Posen and Alice Temperley.
 they will cost a fraction of the price one would usually pay for items bearing the designers' names.

Dress deja vu

Trish Adams, senior vice president of apparel and accessories at Target explained why the retailer had decided to reissue the designer frocks.
'GO International has an incredible following and we wanted to provide women who love fashion with a second chance to get their hands on some of the program’s most popular dresses,' she said.

Dress deja vu

'The GO International Designer Collective offers Target’s guests a stylish, affordable collection and celebrates the many talented designers who helped make this program a success.'
Each dress echoes the signature style of the designer that created them. The Zac Posen design, for example, featuring a fitted waist and flared skirt like the ones in his Z Spokes line, and the Rodarte dresses both feature the label's typical blend of edgy and romantic.

Dress deja vu

The limited-edition line also includes pieces by Tracy Feith, Proenza Schouler, Tara Jarmon and Erin Fetherston.
Target has enjoyed huge success with its designer collaborations, paralleled only by H&M. It launched the GO International programme in 2006 in an effort to make the fashion industry's hottest designers more accessible.